Today's Top Tip: How to get discounts on luxury niche perfumes?
Are you blown away by eye-watering prices on luxury perfumes that easily stretch beyond the £300 mark per 100ml?
Well, there's a secret trick to buying super-luxury fragrances for less if you don't mind the shortcuts.
Try buying your favorite perfume in demonstration testers. You get the same beautiful perfume you love but with a good discount!
What exactly is a demonstration tester bottle you may ask? A demo tester is sometimes provided to sales staff in retail stores. That's what they spray us consumers with as we enter a store.
To cut on manufacturing costs brands have come up with a clever system: They supply retail sales staff with demonstration tester bottles in plain white boxes, with the same same original bottles we love, but without the prettier, more expensive colorful box.
Sometimes these perfumes are also colourless in liquid unlike the full-prices original, which we will explain below.
Colourless perfumes in retail demo testers.
The retail demonstration testers are not permitted to be sold in a retail stores to compete with the full products, and the box will sometimes have a print that says "not for retail sale" on them. But manufacturers will sell them discounted to distributors.
Some retail demonstration testers will be supplied colourless, meaning without any colouring added to the fragrance. It simply saves on manufacturing costs. For example, if a brand manufacture 500,000 bottles and can cut the cost by £0.75 or £2 per bottle merely by excluding colour prints or foil stamping on the boxes, or excluding fragrance colouring to a perfume, that's a lot of savings....
Our perfume experts tell us that another reason that demonstration testers are supplied in plain boxes and without fragrance colouring is to deter demo testers to be sold at full retail prices 'under the table' and compete with the actual retail bottles. Demonstration testers are provided free or discounted to the retail shops and the sales staff representing the brands.
So, next time you ponder why your perfume looks a bit different or does not have the exact colour you remember it to have, you probably got a fully authentic perfume from a retail demo tester!
Although you may not be lucky to get retail demonstration tester for free like shop sales staff, you can often find them sold with a discount via the many licensed online perfume retailers, or through major distributors for wholesale purchase.
It's a fantastic opportunity to buy a super-luxury fragrance at a discount - unless you love to collect the original glam boxes, of course!
Retail demo testers generally come supplied in plain white boxes.
Demonstration shop testers are sometimes colorless to cut on manufacturing costs for the brands.
Not all demonstration testers come in plain white boxes. It depends on the manufacturers offer.
Same beautiful fragrance, in plain packaging but at a good discount.
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